The Dubai-based boutique PR and digital brand activation agency, McCollins Media, has expanded the number of F&B clients with the addition of Ruby Tuesday, Wakame and Mr. Greek.
The agency was chosen to handle the accounts following a competitive pitch and, in addition to strategizing and generating coverage, will be responsible for building the brands among their target audience through social media and PR.
“Our dedicated F&B division has deep and varied industry knowledge to offer clients with innovative and result-oriented strategic communications campaigns. We pride ourselves on being a creative agency and coming up with out-of-the-box solutions to get our clients the necessary mileage,” said Meghna Kothari, Director, McCollins Media.
McCollins Media has previously worked with F&B brands including the likes of Paavo’s Pizza, Elevation Burger, German Doner Kebab, Godiva, London Fish and Chips, Chicken Now, Anatolia Turkish Grill, Costa Coffee, Richy’s and Mani Foods.
“The F&B sector in the UAE is growing at an alarming rate, and the growth has been driven by a mix of expansion of existing chains as well as new brands and concepts entering the market. We are glad to be associated with the sector,” added Ms Kothari.
