Micromax Hots Up Smartphone Battle In MENA

MicromaxMicromax Informatics, the handset manufacturer that had entered MENA in partnership with tchannl, has added more options for consumers across the major markets in the region. Only a month into the partnership, Micromax and tchannl have set up a distribution network across Bahrain, Oman, Palestine, Qatar and the UAE and expanding fast into other MENA markets.

The new product line include the Micromax Q465, an affordable smartphone fully loaded with 4G connectivity, fingerprint sensor and long battery life, the Micromax Q301, an entry level smartphone and two feature phones – the Micromax X406 and the Micromax X704.

All the handsets target the fastest growing segments of the regional mobile phone user base which comprise first time mobile users, consumers upgrading to smartphones and consumers looking for a high quality smartphone experience at an optimal cost.

“Our immediate goal is to increase the footprint across the MENA region and ensure that the brand has proper representation and availability in the channels. We have covered a lot of ground over the last month and the acceptance of the product by the channel partners and consumers has been overwhelming. Using the market knowledge and feedback from our partners, we will continuously introduce products in line with consumer insights from the region. Our aim is to bring forth world-class products within the consumer reach to this market,” said Sandeep Saihgal of tchannl.

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