Mumzworld has partnered with Snapchat to reach and acquire a new, mobile savvy audience at scale. In 2020, Mumzworld were aiming to grow their audience on mobile, as mothers are always ‘on-the-go’, and Mumzworld wanted to enhance the shopping experience for their core demographic.
Mumzworld had began running App Install campaigns on Snapchat using Snap Ads and Story Ads, targeting young mothers. And they claim to see an impressive CPIs, allowing them to ramp up quickly, making Snapchat a key partner for driving installs.
Mumzworld also says to use Snapchat’s latest product feed ad, Collection Ads, to engage their audience with an easy, shoppable experience. They developed lookalike audiences to reach Snapchatters who were most likely to purchase.
Overall, Mumzworld was able to scale and acquire net new customers at a very cost efficient rate. Not only do the claim quick conversion, but they were also pleased to see that customers coming from Snapchat were high quality, resulting in 35% of their total revenue from paid social being driven by their Snapchat campaigns. Mumzworld also asserts 15% higher ROAS from Snapchat compared to other social media channels and 44% lower CPI versus other channels.
“The campaign setup is super easy, deliverability is fantastic. You can very quickly scale-up campaigns,” noted Said Faheem Ahmad, Senior Performance Marketing Manager at mumzworld.com.
