Nathan’s Famous is expanding in Dubai and the Middle East through a variety of partnerships and deals aimed at bringing the iconic brand to fans across the region. On the heels of the brand’s declaration to work with Mezzan Holding KSC and its subsidiary, Khazan Meat Factory, to produce halal hot dogs, today Nathan’s Famous states its intent to bring the storied American tradition, the Nathan’s Famous Hot Dog Eating Contest to Dubai with a regional qualifier event in the coming months.
“Our team is excited about the growth and potential we see for Nathan’s Famous in Dubai, especially following our trip there just a couple of weeks ago,” said James Walker, SVP Restaurants adding, “We’ve made great strides with some incredible partners and look forward to growing our brand there and creating a new group of Nathan’s enthusiasts in the Middle East. It’s only fitting that with this growth, we bring the Hot Dog Eating Contest to Dubai and we look forward to finding a fantastic venue and partners to make it a reality.”
Nathan’s Famous is currently sourcing venues and sponsors for the Hot Dog Eating Contest Regional Qualifier event in Dubai. The contest will be the International contest with Halal hot dogs. The male and female winner will join the most notable competitive eaters on stage at the July 4, 2021 contest in Coney Island, NY.
In addition, Nathan’s Famous also states its partnership with Dubai based Kitopi Kitchens, ramps up this month with delivery throughout the region. Also, on tap for 2020, is distribution in grocery stores and food service, including cart service in popular spots around Dubai.