Nearly All Onliners Are On Social

Social media has for long been touted as a significant medium to reach onliners competing with the likes of search and display. However, a recent Global Web Index (GWI) study indicates that, in the 34 countries that GWI monitors, 97 percent of online adults aged 16-64 say they have visited or used a social network within the last month.

In short, almost every internet user can now be reached via this medium, with the figure at almost 100 per cent in some fast-growth markets. The Middle East and North Africa region exhibits a very high trend as well.

There’s little difference by gender or income but, as expected, there is an age-based correlation to be seen — the younger someone is, the more likely they are to be visiting networks. Even so, arguably the most important takeaway here is the high figures seen across all age groups.
GWI Social Networks

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