Snapchatters and Bitmoji users will soon be able to dress their avatars in nostalgic Nickelodeon characters from classic 80’s and 90’s shows with the Nickelodeon x Bitmoji collection.
This partnership aims to bring together the avatar with childhood brands that many Snapchatters once enjoyed as kids, empowering their authentic self-expression in the digital world.
Starting on March 10, the Snapchat, Bitmoji and Nickelodeon communities assure to choose between nine curated outfits, highlighting classic characters from SpongeBob SquarePants, Rugrats, Garfield and Teenage Mutant Ninja Turtles. They can even customize their look further, with billions of unique ways to style the throwback Nickelodeon pieces.
“This partnership combines two brands that embody positivity, humor and fun at the heart of everything they do, and we’re excited to launch a collection that caters to our Gen Z and millennial audiences who grew up with these nostalgic characters that are still loved to this day,” said Brayden Ainzuain, Head of Product Marketing MENA & APAC, Snap Inc.
Bitmoji’s recent partnerships with fashion brands like Levi’s and the Jordan Brand, Bitmoji is said to be tapping into fan culture with their Nickelodeon partnership and allowing users to further express who they are and the things they care about through their digital outfits.
The digital collection enables people to dress in their favorite childhood cartoons and take their personal styles a step further through their Bitmoji.
Snapchatters and Bitmoji users are also assured to see the Nickelodeon designs on their Bitmoji in a variety of places on Snapchat and beyond, including in Chat and games, on the Snap Map, in Lenses and in personalized content like Bitmoji Stories.