Although stories about the ‘death of print’ are sometimes prone to over-exaggeration, data from Global Web Index indicates that internet users are spending longer each day on digital rather than traditional print press.
On average, online adults are now spending 50 minutes a day reading online press – over 10 minutes longer than they spend reading print versions. The rise of mobile is showing a clear impact here, allowing users to keep up with the news on-the-go throughout the day. It’s certainly telling that six in 10 are now visiting news websites on their mobiles each month, with 41 per cent using a dedicated news app.
However, with the likes of Twitter and Facebook increasingly positioning themselves as the ‘go-to’ for news updates, and with four in 10 saying they use social networks to keep up with news, press sites will have to work harder to convince consumers to visit them rather than just head to social networks.
