TikTok For Business METAP announced today that it was awarded the TAG Brand Safety Certificate across the Middle East, Turkey and Africa. Awarded by the Trustworthy Accountability Group (TAG), the leading global certification program, this certification recognizes TikTok for setting rigorous brand safety standards to… Read More
Technology, amplified experiences, agile creativity and belief-led bravery lead to commercial success 9 August 2021 — WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, which… Read More
As part of its mission to connect and entertain audiences through the power of technology, LG Electronics (LG) has partnered with Ubisoft’s Just Dance to launch its first TikTok dance challenge in the UAE. As the leading destination for short-form mobile video content, TikTok… Read More
On August 4th 2021, victims of the explosion take a stand at the site of the tragedy, their faces powerfully depicted in glass form, to utter a loud and clear scream for the truth, for justice. #WeAreUnbreakable is a joint initiative between regional creative… Read More
Wiley (NYSE:JWA)(NYSE:JWB), a global leader in research and education, and PwC’s Academy Middle East, the talent and skills development business of PwC Middle East, today announced the expansion of their partnership to support as many as 20,000 finance and accounting professionals via high-quality certification exam… Read More
Technology Innovation Institute (TII), the applied research pillar of the Advanced Technology Research Council (ATRC), the overarching advanced technology body in Abu Dhabi responsible for driving research and development for transformative technology outcomes, today announced the appointment of veteran technologist and entrepreneur Dr Ray O.… Read More
Digital marketing firm PivotRoots announced today the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach. The new division will help brands experience a meaningful digital transformation, which will strategically place them in a better… Read More
TK Elevator, is taking part in this year’s Expo 2020 Dubai starting on October 1st, 2021. The innovative and pioneering ropeless elevator system MULTI was selected as one of the lighthouse projects to be presented at the German Pavilion ‘CAMPUS GERMANY’ by the Pavilion Consortium.… Read More
McCann Worldgroup today announced an expanded role for Ghassan Harfouche. Currently Group CEO of the Middle East Communications Network (MCN), McCann Worldgroup’s and Interpublic Group’s partner network in the Middle East, North Africa and Turkey, he has been given additional responsibilities as President of McCann… Read More
COVID-19 and its subsequent implications had led to less people and drivers on the road. As such, it’s been observed that during the pandemic, insurance claims have reduced significantly. With this, insurance companies have also adjusted prices accordingly to reflect lower accidents and repair claims.… Read More
