Microsoft today announced a new leadership appointment in its Middle East and Africa (MEA) operations, with Mirna Arif, General Manager of Microsoft Egypt since 2020, transitioning to a regional role as General Manager, Middle East and Africa Growth Markets. In her new capacity, Mirna will… Read More
Digitas, a connected marketing agency under Publicis Groupe Middle East, has officially been awarded Platinum Partner status by Optimizely, marking a key milestone that positions the agency as the only regional player to hold this distinction in both the UAE and Saudi Arabia. Praveen Prabhakaran,… Read More
Snowflake, the AI Data Cloud company, today announced Chris Niederman as Senior Vice President of Alliances & Channels, starting July 21, 2025. Niederman will be responsible for leading the Snowflake global channel and partner ecosystem, and driving growth and collaboration through the Snowflake AI Data… Read More
du, the leading telecom and digital services provider, has become the first telecom operator in the UAE, and the second in the GCC, to be awarded the ISO 20400 Sustainable Procurement certification. The international standard represents excellence in sustainable procurement processes, spotlighting organizations that holistically… Read More
Barcelona – Spanish fragrance house Eurofragance announces a strategic leadership change in the Middle East in the running of the Gulf region, a key market for the business, with the appointment of Oumayma Tabet as the new General Manager for the region, effective January 2026. Antoine de Riedmatten, who has… Read More
Majid Al Futtaim, a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, announces the appointment of Zein Abdalla and Iyad Malas as Non-Executive Directors to its Holding Board. Fadel Abdulbaqi Al Ali, Chairman of Majid Al Futtaim’s Holding… Read More
ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, is participating for the first time at INNOPROM, Russia’s largest industrial trade fair. Joining as part of the country’s Invest Saudi trade delegation – the Kingdom is this year’s… Read More
du, the leading telecom and digital services provider, and Omantel, the leading provider of integrated telecommunication services in the Sultanate of Oman and a regional leading telecom and technology provider in the Middle East, announced the activation of the Oman Emirates Gateway (OEG), a 275km… Read More
Whenever vehicle production equipment fails at a BMW Group plant, every minute counts. The maintenance team must work quickly to identify and resolve the cause of the fault. Now, employees can ask the new digital AI assistant, “Factory Genius”, for help: It can suggest solutions… Read More
Google announced today the launch of Veo 3, Google’s state-of-the-art video generation model that enables people to bring their creative vision to life through a mesmerising combination of visuals and sound. Veo 3 is now accessible to all Google AI Pro subscribers across the region. … Read More
