Panasonic Marketing Middle East & Africa (PMMAF) has embarked on one of its biggest consumer marketing exercises in the Middle East. The campaign ‘Makers of Quality. Mastered in Japan’, the media mandate for which was recently awarded to Vizeum MENA , looks to emphasize on stronger customer value for the brand.
In this campaign, Panasonic emphasizes on the century old heritage of Japanese craftsmanship and quality innovations. The brand is looking to further empower its regional customers, by offering products that match premier lifestyles.
“Panasonic, with its 100-year heritage, prides itself in being a brand that genuinely understands quality. We offer excellence that is deeply rooted within our Japanese culture. Our uncompromising craftsmanship and continued innovations help to offer premium range of products that cater to every lifestyle need at home and at work. Our customers are among those who enjoy quality over everything else, and we will continue to offer the widest range of the right products for them,” said Keisuke Nakagawa, Director, Consumer Marketing, Panasonic Marketing Middle East & Africa.
The campaign features three key segments of the brand’s consumer product line-up including garment care, kitchen appliances and beauty/grooming care. Consumers will learn about the durability, efficiency and moments that these products bring to their lives. Each product in the campaign highlights a Panasonic expertise.
“Panasonic is a globally recognized brand, and it is hugely popular in United Arab Emirates. This new campaign will further help us strengthen the affinity with our customers who value premium ‘Japan Quality’ products,” added Sachin Wadhwa, Managing Director, Al Futtaim Panatech.
Intended to allow consumers to connect with Panasonic at a personal level, the company’s brand messaging can be seen across print, online, and broadcast. Dedicated social media campaigns targeting consumers along with outdoor advertising is set to bolster brand equity and market share.
