MEC has launched Wavemaker, a global content specialist which debuted in 10 markets including the Middle East.
The MEC Wavemaker will bring together existing teams in content strategy, social, partnerships, experiential, SEO, production and creative services under one roof.
MEC Wavemaker is said to utilize specialist content tools to drive insights, provide format and platform neutral recommendations linked to MEC’s purchase journey, leverage distribution resources to maximize value along with data to optimize performance.
Commenting on the launch of MEC Wavemaker in Middle East, Mohan Nambiar, CEO of MEC Wavewaker, said, “MEC Wavemaker is a radically different approach to content creation that will further enhance our client’s online offering in a unique and effective way that boosts brand performance”.
Mr Nambiar explained that in this challenging digital environment, clients are looking to build quality content that is also scalable. “This new offering will offer four essential elements – data and customer journey insights, content creation, distribution and evaluation – under one agency roof. We look forward to growing this new business with our existing as well as new clients,” he added.
Launching with more than 20 dedicated staff in MENA, MEC Wavemaker is expected to fuse a global media powerhouse with the right creative talent. Apart from the 10 markets, the Wavemaker will also be launched in 20 other countries by the year end.