SHAREit Forecasts An Increase E-Commerce Marketing Projected For Ramadan Festive Season

Many brands continue to invest heavily in e-commerce marketing despite well-documented market and economic difficulties, according to SHAREit group, the global technology company with 2.4 billion users worldwide.

Ramadan is the perfect time for marketers to connect with their customer base. In 2022, consumers in the MENA region were projected to spend US$6.2bn online, jumping 40% compared to Ramadan 2021, and accounting for 16% of total annual sales. A popular mobile app with a wide user base can be a great vehicle for a brand to tell its story and target new users during the festive season – with app platforms like SHAREit becoming popular among brands in terms of onboarding high-value users in emerging markets.

Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group, said: “SHAREit’s solutions are tailored to meet the unique needs of each brand, and we work closely with our partners to ensure that their advertising campaigns are successful. Leveraging our extensive user base and advanced targeting capabilities, we can help brands reach their desired audience and achieve their marketing goals. With the upcoming month of Ramadan, we are poised to deliver significant growth to every brand we collaborate with.”

A substantial number of consumers spend more time using their mobile during Ramadan (44% in the UAE and 42% in Saudi Arabia) in 2022, revealed a study by Facebook IQ in partnership YouGov. The festive season presents marketers with a unique opportunity to not just build their businesses or engage their customer base, but also to develop an emotional connection with consumers.

Open publishers such as SHAREit can help e-commerce brands create a strong revenue conversion with higher average order value with unique retargeting and user acquisition solutions. Because users are not just sharing product links, but also sharing ecommerce apps and deals among their community. Users of these publisher platforms are also encouraged to share products and apps through platform activities. Key verticals such as e-commerce, delivery, FMCG and mobile brands have performed particularly well in SHAREit’s campaigns.

As an essential channel for consumers and communities that observe Ramadan, SHAREit has a distinguished record in catering to client expectations and providing its users with an all-in-one content platform. According to the AppsFlyer Performance Index Edition 14 for H2, 2021, SHAREit was ranked No.4 media source globally in volume and power rankings in non-gaming categories and No.7 in all categories on the In-App purchases (IAP) index. From the perspective of a local or regional brand, these facts not only demonstrate the influence and impact of SHAREit, but also the potential that businesses can realise this Ramadan with advertising partnership support from SHAREit.