Carat, part of Dentsu Aegis Network, has won the global remit for media strategy, planning and buying for Standard Chartered Bank. Led out of Singapore, the mandate expands to over 60 markets that include the Middle East and North Africa (MENA) region as well.
Standard Chartered Bank is an international bank with a presence in 67 countries across the globe. The Bank has operated for over 150 years in some of the world’s fastest-growing markets, across Asia, Africa and the Middle East.
“We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship. We’re looking forward to working with the team at Standard Chartered Bank and their agency partners,” said Sean O’Brien, CEO, Carat APAC.