In the wake of a multi-agency pitch, Saudi Telecom Company (STC) has awarded its media mandate to UM MENA. Counted among one of the largest advertisers in the market, STC’s media has been with Starcom since 2002.
Industry officials have confirmed the development to Arabian Marketer. While other details such as agencies in the fray were not available at the time of filing the report, it is understood that an announcement is expected soon.
STC’s creative agency continues to be J Walter Thompson.