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UM

MCN Names Joe Nicolas As UM MENAT CEO

MCN Names Joe Nicolas As UM MENAT CEO

2 months ago by AM News DeskAdvertising

MCN Mediabrands is strengthening its structure in the region with the appointment of leaders for its various media agency brands. The company has appointed Joe Nicolas as CEO of UM MENAT. In a related development, it has also named Bassem Massoud as the CEO of… Read More

UM Elevates Rasha Rteil To Head Of Product – MENAT

UM Elevates Rasha Rteil To Head Of Product – MENAT

8 months ago by AM News DeskAdvertising

UM MENA has promoted Rasha Rteil to Head of Product, MENAT. In her new role, Ms Rteil will lead the agency’s agenda to transform its product, people and partnerships. She will pilot and steer the agency’s product solutions by providing inputs on the industry developments… Read More

A Future Design For Digital Transformation

A Future Design For Digital Transformation

8 months ago by Rasha RteilAdvertising

A Decemberish Thursday 7:15 PM, a few decaffeinated espressos, and a mouthful of Hershey’s kisses as we concluded a decent 2017 and a perplexing 2018… But there we were, investigating the status quo of our clients’ business across 14 offices and examining the region’s media… Read More

UM MENA Adds Additional Charge To J3’s Jad Chababi

UM MENA Adds Additional Charge To J3’s Jad Chababi

1 year ago by AM News DeskAdvertising

UM MENA has promoted Jad Chababi as General Manager, J3 AMET (Africa, Middle East & Turkey). J3 is a global agency based out of New York with regional headquarters in Dubai and is responsible for the media strategy, buying and planning for the Johnson &… Read More

STC Awards Media Mandate To UM MENA

STC Awards Media Mandate To UM MENA

1 year ago by AM News DeskAdvertising

In the wake of a multi-agency pitch, Saudi Telecom Company (STC) has awarded its media mandate to UM MENA. Counted among one of the largest advertisers in the market, STC’s media has been with Starcom since 2002. Industry officials have confirmed the development to Arabian… Read More

Assaad Kassis To Lead UM KSA

Assaad Kassis To Lead UM KSA

1 year ago by AM News DeskAdvertising

UM MENA has named Assaad Kassis as the General Manager of its operations in KSA. The role comes into effect as its Country Lead Khalil Arouni has decided to relocate to pursue new opportunities. With the changing market dynamics in KSA, UM’s focus will increase… Read More

UM Names Joe Nicolas As MENA Regional MD; Chris Skinner Dons EMEA Role

UM Names Joe Nicolas As MENA Regional MD; Chris Skinner Dons EMEA Role

1 year ago by Sana MahmudAdvertising

MCN has appointed Joe Nicolas as Regional Managing Director, UM MENA. Mr Nicolas has been with UM for over eight years, and has been an integral part of leading UM. He has been working closely with Chris Skinner who led UM MENA since 2013, and… Read More

UM Named Media Agency Of Record For Coach

UM Named Media Agency Of Record For Coach

2 years ago by Sana MahmudAdvertising

UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach… Read More

Arla Foods Reviews Media Agency Mandate

Arla Foods Reviews Media Agency Mandate

2 years ago by Zeba MahmudAdvertising

Arla Foods is ending the year evaluating its 11-year old media agency partner in the Middle East and North Africa (MENA) region. PHD, that is part of the Omnicom Media Group, has been serving the business both for its media planning and buying since 2005, defending the… Read More

UM Tops RECMA Rankings In New Biz Wins Globally

UM Tops RECMA Rankings In New Biz Wins Globally

2 years ago by AM News DeskAdvertising

UM, an IPG Mediabrands agency, has been named RECMA’s top global agency for New Business Momentum in the latest Trends Analysis Report. Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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