MCN Mediabrands is strengthening its structure in the region with the appointment of leaders for its various media agency brands. The company has appointed Joe Nicolas as CEO of UM MENAT. In a related development, it has also named Bassem Massoud as the CEO of… Read More
UM MENA has promoted Rasha Rteil to Head of Product, MENAT. In her new role, Ms Rteil will lead the agency’s agenda to transform its product, people and partnerships. She will pilot and steer the agency’s product solutions by providing inputs on the industry developments… Read More
A Decemberish Thursday 7:15 PM, a few decaffeinated espressos, and a mouthful of Hershey’s kisses as we concluded a decent 2017 and a perplexing 2018… But there we were, investigating the status quo of our clients’ business across 14 offices and examining the region’s media… Read More
UM MENA has promoted Jad Chababi as General Manager, J3 AMET (Africa, Middle East & Turkey). J3 is a global agency based out of New York with regional headquarters in Dubai and is responsible for the media strategy, buying and planning for the Johnson &… Read More
In the wake of a multi-agency pitch, Saudi Telecom Company (STC) has awarded its media mandate to UM MENA. Counted among one of the largest advertisers in the market, STC’s media has been with Starcom since 2002. Industry officials have confirmed the development to Arabian… Read More
UM MENA has named Assaad Kassis as the General Manager of its operations in KSA. The role comes into effect as its Country Lead Khalil Arouni has decided to relocate to pursue new opportunities. With the changing market dynamics in KSA, UM’s focus will increase… Read More
MCN has appointed Joe Nicolas as Regional Managing Director, UM MENA. Mr Nicolas has been with UM for over eight years, and has been an integral part of leading UM. He has been working closely with Chris Skinner who led UM MENA since 2013, and… Read More
UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach… Read More
Arla Foods is ending the year evaluating its 11-year old media agency partner in the Middle East and North Africa (MENA) region. PHD, that is part of the Omnicom Media Group, has been serving the business both for its media planning and buying since 2005, defending the… Read More
UM, an IPG Mediabrands agency, has been named RECMA’s top global agency for New Business Momentum in the latest Trends Analysis Report. Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn… Read More
