MCN, the Middle East Communications Network, as a group is participating in the global initiative of marking October as Breast Cancer Awareness month. To support the cause, MCN has changed its logo to incorporate the Pink Ribbon – the widely recognized global symbol of Breast… Read More
MRM//McCann has mandated Hande Güler to lead all its creative operations in Dubai. MRM//McCann in the MENA region is part of MCN. Having spent her career in Istanbul, Berlin and Dubai, Ms Güler has a global perspective on the industry. She joins MRM//McCann from Accenture… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
MCN Mediabrands is bolstering its structure in the region with the appointment of leaders for its various media agency brands. The company has named Bassem Massoud as the CEO of Magna in MENA. In a related development, it has also appointed Joe Nicolas as CEO… Read More
MCN Mediabrands is strengthening its structure in the region with the appointment of leaders for its various media agency brands. The company has appointed Joe Nicolas as CEO of UM MENAT. In a related development, it has also named Bassem Massoud as the CEO of… Read More
MCN Mediabrands has appointed Lee Boden as the new Regional Managing Director for Initiative MENA. The appointment, that fills in the gap after Ramzy Abouchacra’s exit earlier this month, is with immediate effect. “Over the past two years Initiative has been evolving its offering with… Read More
The Middle East Communications Network (MCN) has appointed Karen Kamel as General Manager at McCann Health. She moves to McCann Health from Ogilvy CommonHealth MENA, which she helped launch, and has led since 2014. Ms Kamel brings over 15 years of experience in healthcare communication.… Read More
Unilever has completed the review of its digital media duties in the GCC region, which was part of a global arrangement. Following this, the FMCG major has now moved its digital mandate to MCN Network’s Magna Global. The incumbent on the business is PHD MENA.… Read More
MCN has appointed Shadi Kandil as the Chief Executive Officer of MCN Mediabrands across the MENAT region, effective immediately. “The role of the MCN Mediabrands CEO becomes instrumental in leading the group’s media and related specialist agencies,” commented Ghassan Harfouche, Group CEO, MCN. “Shadi brings a… Read More
Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More
