Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More
Following a three month-long review process, IKEA Saudi Arabia has selected Starcom MENA for its media mandate in Saudi Arabia. The Publicis Media agency will manage the strategic media planning and buying responsibilities for the multinational retailer’s franchisee in Saudi Arabia — Ghassan Ahmed Al… Read More
There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More
Had Google not flipped the machine learning switch for Google Translate, it would have taken 10 years for it to bring the context in language translation that it has achieved now. It took a machine a single night to become the best player in the… Read More
In the wake of a multi-agency pitch, Saudi Telecom Company (STC) has awarded its media mandate to UM MENA. Counted among one of the largest advertisers in the market, STC’s media has been with Starcom since 2002. Industry officials have confirmed the development to Arabian… Read More
Following a rigorous pitch process, OSN has retained Starcom as its media agency of record (AoR). Starcom will continue to handle the entire media planning and buying mandate for OSN. Over the last couple of months, the pitch had seen participation from some of the… Read More
Publicis Media has put a structure to attract fresh perspectives in its operations. The media holding company has created a next generation board that will work with its global executive group to address opportunities and drive transformation. The next generation board members have the complete… Read More
Social conversations during Ramadan have long-centered on the broader celebration of the Holy Month and flagship TV shows that are associated with it. But increasingly, consumers are shifting the Ramadan conversation from the spirit and macro-moments of the Holy Month, to the day-to-day habits, lifestyle… Read More
The media agencies’ performance at the Dubai Lynx International Festival of Creativity 2017 has seen three agencies shine – OMD Dubai, Starcom Riyadh and Mediacom Dubai. OMD Dubai takes the top spot this year, even as the agency had not entered any work in the… Read More
