STEP Inches Closer In Creating The “Ultimate Experiential Event”

The advertising message literally begins with the warning that the content may cause FOMO this April.

STEP Conference and STEP Music has gone all out in creating a content line up that will benefit, and entertain, all in attendance. The platform does not shy away is stating this in its marketing communication, as it says that anyone missing the event may suffer from ‘fear of missing out’ or FOMO that onliners define as an anxiety that an interesting event may be happening elsewhere, often aroused by posts seen on social media.

STEP makes a good case for it too. With nearly 30 plus sessions in a day, across its various halls, the conference has more than 100 speakers confirmed. These include some of the biggest names and change catalysts in the regional and global digital, media, advertising and startup ecosystem.

STEP’s signature Pitch Competition that sees 60 shortlisted startups enter three rounds, leading to three winners, is powered by Cadillac this year, which is also STEP2017’s Super Partner.

STEP has a slew of workshops, mentor’s corner and structured speed networking taking place along side the event’s sessions that include new tracks such as the Film Track, for which the platform has partnered with Cinema Akil.

Add Comment