Snapchat launches Dynamic Ads making it easier for brands to drive their ecommerce business on Snapchat. The Covid-19 lockdown has meant that many businesses have quickly expanded their ecommerce efforts in response to consumer demand. “Snap did it again! Not only was Snapchat agile, launching… Read More
For the first time in its history, adidas has consolidated its global media business with a single agency. As part of the brand’s drive behind its 2020 ‘Creating the New’ strategy, adidas will align all areas and territories with MediaCom to execute the holistic approach… Read More
Mobile has reshaped how people discover, learn and ultimately buy from businesses. Around 45 percent of all shopping journeys now contain a mobile action, but most mobile shopping experiences are not necessarily great. Long load times on mobile websites can lead to friction and drop-offs… Read More
