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Alexander Gösswein

GenZ Shopper Prefers Tech-Augmented Real World Retail

GenZ Shopper Prefers Tech-Augmented Real World Retail

8 years ago by Sana MahmudAdvertising

Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More

Criteo Names New MDs For MEA & DACH Regions

Criteo Names New MDs For MEA & DACH Regions

9 years ago by Sana MahmudDigital

Criteo has made two management changes in the Middle East & Africa (MEA) region in order to strengthen its leadership team. Michele Iozzo has been named the Managing Director for MEA, while Alexander Gösswein will take over the new role of Managing Director for the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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