Everything is a remix. The challenge of future campaigns will be to create the process to continuously find relevant cultural pieces to build campaigns on that will resonate with your target audiences. Creative output is a remix of others’ pieces that created the foundation… Read More
Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance, according to a recent report released by ‘The International News Media Association’ (INMA). The report… Read More
UAE small and medium sized enterprises (SMEs) need to adopt high-performance information management over the next five years in order to succeed in the digital economy. Experts believe that with UAE enterprises facing an exponentially-growing amount of data, this would become a priority for the industry. According… Read More
Social media and search traffic yield huge insights, but they are valuable only when delivered with actionable advice on how to drive brand growth. Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how… Read More
With over 135 million internet users, more than 71 million active on social media and around 400 million mobile devices, the Arab world is heavily influenced by the digital revolution. In an age when conversations start and spread both on and offline, organizations have to… Read More
The Internet of Things (IOT) is no longer a futuristic buzz term — it is here and it is now. And it is already a playing a role in the initiatives seen by authorities in the region to improve the quality of life and connecting with consumers. His… Read More
