Fueled by the rapid growth of the Middle East and North Africa (MENA) region’s National champion companies, the Public Relations (PR) industry in MENA is set to leapfrog in value to double its current size of $1billion by 2030, was the key take out from… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
Emirates Airlines has launched a USD15 million campaign to inspire travel and promote its network of global destinations including its home and hub, Dubai. The campaign is backed by the soundtrack ‘Don’t stop me now’ by British rock band Queen, which company officials states was… Read More
Emirates Airlines has renewed its contract with Havas Media. Following this, the agency will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline’s 150 worldwide destinations through to 2020. Since winning the account in a hotly… Read More
The World Federation of Advertisers (WFA) has appointed new members to the global leadership team, including senior marketers from Emirates, Coty, AirAsia, L’Oréal and RB. The appointments were confirmed at the WFA Annual General Meeting, taking place as part of the WFA Global Marketer Week… Read More
The much awaited Emirates campaign featuring Hollywood actress, director and producer Jennifer Aniston is out. Keeping in mind the fame that Jennifer Aniston received from the chirpy character of Rachel, Emirates cashed on to it and presented the one minute TVC. The Golden Globe and… Read More
