Emirates Airlines has renewed its contract with Havas Media. Following this, the agency will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline’s 150 worldwide destinations through to 2020.
Since winning the account in a hotly contested pitch in 2014, Havas Media has led the consolidated media business for some of the Dubai-based airline’s most high profile campaigns featuring Pele, Ronaldo and more recently, Jennifer Aniston.
Boutros Boutros, Divisional Senior Vice President of Corporate Communications, Market and Brand for Emirates Group commented, “As our industry is driven by change and opportunity, it’s essential we work with business partners who share our progressive mind-set. Emirates and Havas Media have similar cultures and what I call a ‘change agent’ mentality. I am excited to see what we can achieve as we continue to propel the Emirates brand into 2020.”
Global Managing Director, Havas Group, Dominique Delport added, “It’s an honor for us to continue working with Emirates, without doubt the trail blazers for quality and service. Emirates’ unparalleled ambition is shared by each one of us and we will continue to drive their business forward both in our shared home of Dubai and across their 150+ destinations.”
Havas Media had won Emirates’ global media planning and buying account following a close contested review in 2013.
