Brian Gleason Archives - AM Marketing, Media, Advertising News in MENA

Alex Stil Named [m]Platform EMEA President

GroupM has named the leadership team for its newly launched unit [m]PLATFORM for the Europe, Middle East & Africa (EMEA) region. The media holding company has appointed Alex Stil, most recently the global Chief Commercial Officer of GroupM Connect, as President for [m]PLATFORM EMEA. Sebastiaan… Read More

GroupM Unifies Data & Tech Capability In Single Entity

10 years ago by Sana MahmudAM Tech

As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More