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COVID-19

Gerety Awards Extends Deadline, Wont Be Accepting COVID-19 Ads

Gerety Awards Extends Deadline, Wont Be Accepting COVID-19 Ads

2 years ago by AM News DeskAdvertising

Gerety Awards has extended its deadline till May 29 urging the Middle East & North Africa region to enter its campaigns before this date. However, it will not be accepting COVID-19 related ads. “An online petition called for award shows to place a ban on… Read More

How Do Companies Step Forward Post Pandemic

How Do Companies Step Forward Post Pandemic

2 years ago by Francesca CiaudanoContributors

We become human when disaster knocks to our doors and demands attention. What happens when we close the door and we feel safe again? And what can this mean to the work-force once they return to full action? As Italian who has been living abroad… Read More

Creativity In COVID-19 – Simple, Fast & Effective

Creativity In COVID-19 – Simple, Fast & Effective

2 years ago by Sana MahmudAdvertising

In wake of the COVID-19 pandemic, brands have shifted their approach and redefined consumer experiences. Advertising agencies around the world are refocussing to get through to consumers in these #StayHomeStaySafe times by creating simple yet powerful works. Some of these effective works were shared during… Read More

A Guide To Marketing In COVID-19 Recession

A Guide To Marketing In COVID-19 Recession

2 years ago by Sana MahmudMarketing

The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC has released a report ‘The WARC Guide to Marketing in the COVID-19 Recession’. This… Read More

Nutanix Simplifies Advanced Business Continuity With Automation

Nutanix Simplifies Advanced Business Continuity With Automation

2 years ago by Kiran KidwaiAM Tech

Nutanix has announced several new capabilities in its hyper converged infrastructure (HCI) software and AHV hypervisor to protect business-critical applications and maintain continuous business operations in the face of a possible disaster. New capabilities include advanced automation for recovering applications and data, support for seamless… Read More

TikTok’s Ramadan Food Challenge For Good

TikTok’s Ramadan Food Challenge For Good

2 years ago by Asma WangdeDigital

With social distancing measures put in place to address the COVID-19 global outbreak, the Ramadan spirit is expected to be different this year. TikTok acknowledges that while UAE residents are physically distanced, they can still be socially together and continue to have a sense of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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