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ZenithOptimedia’s Blue 449 Sets Up Shop In UAE

ZenithOptimedia’s Blue 449 Sets Up Shop In UAE

10 years ago by AM News DeskAdvertising

Blue 449, part of the ZenithOptimedia group, has set up shop in the UAE, officially marking its eighth network office. This follows the global launch of the Blue 449 network in March 2015. Blue 449 UAE is based in Dubai and will be led by… Read More

Counterview: Media & The Message – Has One Overtaken The Other

Counterview: Media & The Message – Has One Overtaken The Other

10 years ago by Sana MahmudAdvertising

It can be a bit like ‘Games of Thrones’, whenever the debate of media versus message surfaces. In a digital world, power-centers have shifted. Creative agencies are embracing data and technology, a turf that their media agency counterparts have ruled since inception. The changing dynamics… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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