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Data Management

ME Businesses Leverage Data To Become Digital Predators

ME Businesses Leverage Data To Become Digital Predators

8 years ago by Tom PegrumeAM Tech

With IDC predicting ICT (information, communication and technology) spending in the Middle East, Africa and Turkey will reach USD 243 billion in 2017, how Middle East companies use their data will be critical to their survival. By 2020, every Middle East business will become a… Read More

Awareness, Education, Action: Visa’s Three-Pronged Approach For Digital

Awareness, Education, Action: Visa’s Three-Pronged Approach For Digital

8 years ago by Sana MahmudDigital

Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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