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David Wheldon

Marketers Call For Digital Ad Ecosystem Reform

Marketers Call For Digital Ad Ecosystem Reform

7 years ago by Zeba MahmudDigital

There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More

David Wheldon’s 5-Point Advice For Marketers

David Wheldon’s 5-Point Advice For Marketers

8 years ago by Zeba MahmudMarketing

For anyone reading the trade press and even some of the mainstream media, it is increasingly evident that marketers are dealing with testing times. Every opportunity that technology opens up comes with as many, and more, challenges every day. According to David Wheldon, WFA President… Read More

Advertisers Call For Action Against Growing Ad Blocking

Advertisers Call For Action Against Growing Ad Blocking

9 years ago by Sana MahmudDigital

Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More

WFA Appoints Barclays Marketer David Wheldon As New President

WFA Appoints Barclays Marketer David Wheldon As New President

10 years ago by AM News DeskAdvertising

Members of the World Federation of Advertisers (WFA) have unanimously voted David Wheldon, Managing Director, Brand, Reputation Citizenship and Marketing at Barclays Bank, as their new president. Earlier the post was held by Martin Riley, the former CMO of Pernod Ricard. His appointment was announced… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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