Unilever, whose brands portfolio includes category leaders such as Dove, Lipton and Omo among others, is committing further to reduce its plastic waste and help create a circular economy for plastics. The FMCG major has stated that by 2025, it will halve its use of… Read More
Social platforms have become an ideal avenue for beauty brands hoping to organically expand their reach. Due to its visual nature, Instagram in particular has been an attractive channel for brands looking to showcase their latest beauty products – including via influencers. Compared to the… Read More
RB’s family protection brand Dettol has topped the list of personal care brands in the UAE according to an inaugural global brand health rankings released by YouGov BrandIndex. Consumer data from YouGov’s daily brand tracker over the past 12 months has found that Dettol is… Read More
Today is a new age of consumerism; increased globalization, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before. Consumers are demanding accountability and transparency from the companies they work with and forcing brand leaders around the… Read More
