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Dubai Lynx 2016

Why Advertising For Good Is Sensible

Why Advertising For Good Is Sensible

11 years ago by Asma WangdeAdvertising

A good advertising campaign is one that attracts more customers, generates sales and at times, also manages the occasional award. While various reviews have been written on the relationships between ads and driving business objectives, increasingly ads for a cause are making the right statements.… Read More

Dubai Lynx To Bring Live Seminars Through TV.ae

Dubai Lynx To Bring Live Seminars Through TV.ae

11 years ago by Sana MahmudAdvertising

Dubai Lynx has partnered with TV.ae, a regional online content platform launching on 1 March, to broadcast its seminars held during the three day festival. This is the first of its kind tie up for Dubai Lynx which will see the launch of Lynx Live.… Read More

Innovation & Africa Added To Top Themes Of Dubai Lynx 2016

Innovation & Africa Added To Top Themes Of Dubai Lynx 2016

11 years ago by Sana MahmudAdvertising

The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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