The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional Stage, Data x Innovation x Tech Stage and Focus on Africa.
The Regional Stage is the Festival’s new arena for MENA insight. “Last year the Festival received an overwhelmingly positive response to a series of sessions conducted in Arabic. This stage is a progression of this and will put a spotlight on regional, topical issues, while focusing on the new breed of fresh, creative thinking emerging from MENA,” commented Emma Farmer, Festival Director.
The sessions will be conducted in both English & Arabic.
Another major initiative to watch out for is the Focus on Africa. The one day programme will reflect the industry’s attraction to the continent’s evolving creative expertise. Talks will be held to examine the cultural and social forces driving its development as well as highlighting opportunities in the local industry, the role of Africa’s tech revolution and the nature of doing business with African nations.
Data x Innovation x Tech, will examine how data intelligence, technology and innovation are revolutionising the way creative work is produced and consumed.
The Inspiration Stage is at the core of the Festival programme, offering delegates inspiring, big and bold ideas from a global perspective. It will be the place to hear from industry leaders from across the world and see thought-provoking concepts and game-changing work.
“As a Festival that is reflective of both the industry and the region, it’s essential that we are in tune. This is what guides us as Festival organisers and why at the 10 year mark, it is set to be the biggest Dubai Lynx yet,” said Terry Savage, Chairman, Lions Festivals.
