Fresh from a big win at the recently concluded Dubai Lynx International Festival of Creativity, where it was crowned Agency of the Year, Impact BBDO’s Regional Executive Creative Director Fadi Yaish, is already neck deep in ensuring that his agency continues its path of delivering… Read More
More than 30 agencies have been awarded at the 10th Dubai Lynx International Festival of Creativity. J. Walter Thompson, Memac Ogilvy, Leo Burnett and FP7/ have retained the top slots from 2015 albeit in a different order. Impact BBDO has not only replaced Y&R but… Read More
As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
Memac Ogilvy’s Doha and Dubai office secured the Print Lynx Grand Prix, awarded to the ‘Star Pattern’ campaign for Qatar Islamic Bank. There were no Golds in the category. J. Walter Thompson Dubai won three Silvers, one each for ‘John McEnroe’ for Kinokuniya, ‘Right To… Read More
There was a total of 44 metals awarded in the Media Lynx category at the Dubai International Festival of Creativity 2016. The Grand Prix was awarded to BBDO Pakistan for ‘The World’s First Billbed’ for Moltyfoam. The campaign also won a Bronze in the same… Read More
J. Walter Thompson has won the highest number of wins in the Direct Lynx Category at the Dubai Lynx International Festival of Creativity 2016. The agency’s ‘The Good Note’ campaign for Bou Khalil Supermarche done by Beirut won a Grand Prix along with winning two… Read More
There were a total of 17 metals awarded in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity. The highest number of wins was taken by J. Walter Thompson bagging a Gold for ‘I Can Teach You Too’ for Dubai… Read More
Memac Ogilvy has four of the six awards given out in the Print & Outdoor Craft category at the 10th Dubai Lynx International Festival of Creativity. There were a total of six wins in the category. Memac Ogilvy won a Gold and Bronze for ‘Star… Read More
As the awards night approaches, Dubai Lynx International Festival of Creativity has released the final two shortlists. In the Creative Effectiveness category, eight entries have made it to the shortlist. These include two from Leo Burnett Beirut for the work done for Kafa and Diageo… Read More
