More than 30 agencies have been awarded at the 10th Dubai Lynx International Festival of Creativity. J. Walter Thompson, Memac Ogilvy, Leo Burnett and FP7/ have retained the top slots from 2015 albeit in a different order. Impact BBDO has not only replaced Y&R but is only behind J. Walter Thompson in overall score.
J. Walter Thompson has won the highest number of metals, taking home 42 Lynx including four Grand Prix 12 Golds, 14 Silvers and 10 Bronze Lynx. The agency also has two Silvers in partnership with PR agency Hill & Knowlton.
The campaigns that have done well for the agency include ‘I Can Teach You’ for Dubai Cares, ‘The Good Note’ for Bou Khalil Supermarché and Downtown Fonts for Al Ismaelia.
Impact BBDO has taken home a total 37 Lynx. These include nine Golds, 12 Silver and 16 Bronze Lynx. The campaigns that are among the most awarded include ‘Give Mom Back Her Name’ for UN Women, ‘Good Bye Bad Luck’ for La Libanaise Des Jeux and ‘7Up Wall of Music’ for PepsiCo.
Memac Ogilvy has entered various entries in collaboration with its partners in the region such as Geometry Global, its offices from other markets such as Ogilvy SG and also in some cases with other agencies, like FP7/MENA. The agency, including all its standalone and joint entries, has won 43 metals. These include two Grand Prix (one standalone), nine Gold Lynx (two standalone), 17 Silvers (10 standalone) and 15 Bronze (seven standalone).
The campaigns that have performed well for the agency including the campaign ‘Star Pattern’, ‘Arabesque’ and ‘Geometric Motifs’ for Qatar Islamic Bank; ‘Handle On Hygiene’ for Unilever and ‘Back Off Radio’ for Roads And Transport Authority.
Leo Burnett MENA has won 26 Lynx in all – last year the agency had taken home 52 Lynx. Of the 26, seven are in partnership with its client du. Standalone, Leo Burnett has won one Grand Prix, two Golds, seven Silvers and nine Bronze. In partnership with du, it has won another Grand Prix, two each of Gold, Silver and Bronze.
Campaigns that did well for Leo Burnett include ‘Merry Balconies’ and ‘Saudi Women Online March’, both for P&G.
FP7 MENA has won 21 metals including the ‘Dark Iftar’ wins that it had created in partnership with Memac Ogilvy.
The campaigns that have done well for the agency include ‘The Fitness Account’ and ‘When You Are Gone’ for Emirates NBD.
The complete list of creative agencies that have won along with the overall metals and score are as follows.
| No. | AGENCY/ ENTRANT COMPANY | TOTAL METALS | POINTS | REMARKS |
|---|---|---|---|---|
| 1 | J. Walter Thompson | 42 | 229 | (Share Points Included) |
| 2 | Impact BBDO | 37 | 171 | |
| 3 | Memac Ogilvy | 43 | 145 | (Share Points Included) |
| 4 | Leo Burnett | 26 | 106 | (Share Points Included) |
| 5 | FP7/MENA | 21 | 69.5 | |
| 6 | BBDO Pakistan | 6 | 35 | |
| 7 | Geometry Global Dubai | 16 | 34.5 | (Share Points Included) |
| 8 | Mullenlowe MENA | 5 | 27 | |
| 9 | du | 7 | 20 | (Share Points Included) |
| 10 | 3SG-BBDO Ariana | 5 | 18 | |
| 11 | Cheil MENA | 3 | 18 | |
| 12 | Ogilvy & Mather Singapore | 9 | 18 | (Share Points Included) |
| 13 | Publicis Middle East | 3 | 17 | |
| 14 | SPARK* Publinet Dubai | 2 | 12 | |
| 15 | The Classic Partnership Advertising, Dubai | 3 | 11 | |
| 16 | Bold Agency Riyadh | 3 | 9 | |
| 17 | Y&R Dubai | 3 | 8.5 | (Share Points Included) |
| 18 | Shem's Publicité Casablanca | 2 | 8 | |
| 19 | Kairo Cairo | 1 | 7 | |
| 20 | DDB Dubai | 2 | 6 | |
| 21 | Havas Worldwide | 2 | 6 | |
| 22 | King Tut's Playground | 2 | 6 | |
| 23 | Hill & Knowlton | 2 | 5 | (Share Points Included) |
| 24 | M&C Saatchi MENA | 1 | 5 | |
| 25 | Ogilvyone Worldwide Nairobi/ Ogilvy Africa Nairobi | 1 | 5 | |
| 26 | Serviceplan Middle East Dubai | 1 | 5 | |
| 27 | The Academy Giza | 1 | 3 | |
| 28 | Wunderman Dubai / Tattoo Dubai | 1 | 3 | |
| 29 | Pixel Plus Media Dubai | 1 | 2.5 | (Share Points Included) |
The Arabian Marketer has followed Dubai Lynx points system of 10 points for a Grand Prix, seven for a Gold, five for a Silver and three for Bronze. In cases, where there are multiple agencies associated with a win, the points are equally divided between all entrants.
