MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The development that covers 32 markets includes the Middle East & North Africa (MENA) region as well, in addition to the US, UK and China. MediaCom will take over the… Read More
Duracell has awarded Wunderman Thompson all global creative business, with the exception of the North American region. The development comes after a four-month competitive pitch, with over 10 agencies in the running. “Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform… Read More
Duracell has appointed Grey Group Middle East and Africa (MENA) to lead all its brand communication for the region. “Our Dubai team is excited to be driving Duracell’s business communication forward in the region, and further boosting the brand’s image, exposure and performance in the… Read More
