Globally, free delivery has a 20+ percentage-point lead over the next most important online purchase driver tracked by Global Web Index (quick and easy checkout processes). Nearly a 60 percent of digital consumers in the Middle East and North Africa region say the offer of… Read More
Around one in four YouTubers say they watched a branded video last month, according to data from Global Web Index. And as it’s long been known that online video resonates most strongly with younger age groups, it’s little wonder that this is an activity which… Read More
Facebook made a big push into the gaming realm with the launch of its Gameroom desktop gaming platform. Gameroom will fight a steep uphill battle against Valve’s Steam platform, but with Facebook’s vast reach globally, there’s still set to be a swath of users ready… Read More
Instagram’s introduction of mini shops in its app last week will give brands the chance to tag products in posts, and users the ability to explore these products in further detail. It’s a move which should resonate with a large proportion of the Instagram audience.… Read More
From the integration of chat bots into Facebook Messenger to the recent launch of Facebook Marketplace, social networks have been attempting to facilitate more and more commerce on their platforms. It is easy to see why so many are committed to making social commerce work.… Read More
Globally, mobiles are the most important device for getting online. As such, people are doing more activities – from social networking to buying online – that have made a comprehensive migration to smartphones. While at a global level, more than 52 percent of internet users… Read More
The video game-streaming market may be fairly young, but it’s already fiercely competitive. So, as Microsoft enters the fray, it is worth taking a closer look at two of the industry’s current major players – Amazon-owned Twitch and YouTube Gaming. Microsoft’s new service Beam will… Read More
With PayPal becoming one of the first payment options for those shopping via the growing number of chatbots within Facebook Messenger, Global Web Index takes a look at how many of Messenger’s users are currently shopping on their mobiles. The potential benefits of this integration… Read More
The announcement of video-sharing app Vine shutting down came as a surprise to many, but data from Global Web Index shows, the transition of Vine’s audience to Twitter could be straightforward. Around 85 percent of Viners are currently visiting Twitter on a monthly basis, something… Read More
While some once doubted whether podcasts could continue to thrive as people moved beyond PCs/laptops to get online via other devices, data from Global Web Index makes it clear that it’s a genre which remains important – thanks largely to greater accessibility via mobile combined… Read More
