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Healthcare

King’s College Hospital Appoints JWT Dubai As Agency Of Record

King’s College Hospital Appoints JWT Dubai As Agency Of Record

7 years ago by Zeba MahmudAdvertising

J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai. The healthcare provider has over 175 years of experience delivering high quality care and world leading clinical outcomes. They aim to support HH Sheikh Mohammed Bin Rashid’s Vision… Read More

The Power of Advertising In Public Healthcare

The Power of Advertising In Public Healthcare

8 years ago by Samih ArdatiAdvertising

For centuries, marketing and advertising have been used as means to shape people’s perception and influence their behavior. From powering political campaigns and fueling public debate to introducing new inventions and promoting landmark events, marketing and advertising continue to demonstrate their sheer power to define… Read More

Canon Aims To Strengthen B2B Offer With New Concept

Canon Aims To Strengthen B2B Offer With New Concept

8 years ago by Asma WangdeAM Tech

Supporting businesses in the region to drive productivity, efficiency and sustainable development and reinstating its position as a ‘Partner of Choice’ for its customers, Canon Middle East has unveiled the concept of ‘Explore, Inspire, Improve’ as part of its Canon for Business’ offering. Canon for… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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