Julia Goldin Archives - AM Marketing, Media, Advertising News in MENA

Lego Group Ups MEA Investment; Sets Up Regional HQ

Danish toy manufacturer, Lego Group, has official opened its new Business Unit headquarters for the Middle East and Africa. With this step, the group is reinforcing its commitment to bring its Lego system-in-play to as many children in as many countries as possible. The potential… Read More

Lego Appoints Initiative As Global Media AoR; Retains Vizeum In MENA

7 years ago by Sana MahmudAdvertising

IPG Mediabrands’ Initiative has been awarded the global media duties for the LEGO Group following a competitive pitch process. The development however does not impact the Middle East & North Africa (MENA) region, where Dentsu Aegis Network’s Vizeum has retained the business. Earlier this year… Read More