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Marketing Mix Modeling

Julie Caironi Explains Why Snapchat Insists On Speaking ROI

Julie Caironi Explains Why Snapchat Insists On Speaking ROI

8 years ago by Kiran KidwaiDigital

Snapchat is working hard in leaving no room for guesswork, as advertisers consider the platform for meeting their objectives. For the seven-year old, that is just about completing the two-year milestone in the Middle East & North Africa (MENA) region, this is a logical move.… Read More

Snapchat Marks Measurement Offering Launch In MENA With Partnerships

Snapchat Marks Measurement Offering Launch In MENA With Partnerships

8 years ago by AM News DeskDigital

Snap has extended its Marketing Mix Modeling (MMM) Partner Program to the Middle East & North Africa (MENA), to enhance the suite of tools it provides marketers in order to measure the return on their investment. Brands in MENA will be able to measure the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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