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MBLM’s Brand Intimacy 2018 Report

Retail Brands Need To Build Brand Intimacy

Retail Brands Need To Build Brand Intimacy

7 years ago by Asma WangdeMarketing

The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More

Auto Continues To Rule UAE’s Most Intimate Brands

Auto Continues To Rule UAE’s Most Intimate Brands

7 years ago by Sana MahmudMarketing

Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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