Shell Middle East and its agency M&C Saatchi are looking to change behavior in Saudi Arabia, by encouraging men to become vocal supporters of women driving. Prompted by the scepticism demonstrated on social media when the decree was first announced, M&C Saatchi sought to understand… Read More
Egypt-based King Tut’s Playground has corned six shortlists in the Films Lynx category at Dubai Lynx International Festival of Creativity. M&C Saatchi offices have five entries each. Leo Burnett has four entries in the shortlist, and has also featured in the du’s three shortlisted entries… Read More
With a young and tech-conscious population, Turkey has been moving in the direction of a start-up hub for years, with innovative technology and unique ideas emerging in Istanbul before anywhere else in the world. These trends have been recognised by international capital firms, who have… Read More
