Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
I’ve had the pleasure of co-presenting a summary of ‘The Truth About Global Brands’ study at Dubai Lynx 2015 representing McCann Worldgroup, McCann Truth Central and FP7/MENA accompanying our Global Chief Strategy Officer, Suzanne Powers. This was a substantial piece of research conducted via an… Read More
