Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to the Coronavirus pandemic. As consumer behavior shifted online, the need to focus on digital transformation became essential for businesses to adapt. How can CPG brands keep up… Read More
UM MENAT has appointed Jad Chababi to the new role of General Manager, UAE. Mr Chababi’s appointment comes as UM MENAT looks to strengthen its capabilities in its flagship operation and lead on key new initiatives such as integrating the programmatic and performance talent into… Read More
MCN Mediabrands is strengthening its structure in the region with the appointment of leaders for its various media agency brands. The company has appointed Joe Nicolas as CEO of UM MENAT. In a related development, it has also named Bassem Massoud as the CEO of… Read More
MCN Mediabrands has appointed Lee Boden as the new Regional Managing Director for Initiative MENA. The appointment, that fills in the gap after Ramzy Abouchacra’s exit earlier this month, is with immediate effect. “Over the past two years Initiative has been evolving its offering with… Read More
