The issue of transparency, measurement and viewability is one of the biggest challenges that marketers face not just in the Middle East & North Africa (MENA) region but globally too. Over the years, many publishers are taking out ways to address these concerns of advertisers.… Read More
Much of 2016 was spent on lack of transparency, the errors in metrics and measurement not sparing even the likes of Facebook, putting more doubts in the minds of marketers in context to the return on their marketing investments. Amid continued criticism from some sections… Read More
Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More
