The Middle Eastern consumers are increasingly identifying themselves as ‘global citizens’. This has been a key underlying theme for most trends that have defined the region in the past few years, 2018 being no different. With the universal nature of digital, the region is experiencing… Read More
Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion. These were highlighted in J. Walter Thompson Innovation Group MEA’s… Read More
In the third annual consumer-centric report, J. Walter Thompson Intelligence MENA highlights the changes that will have direct impact on the consumption model in the Arab world in 2015. A significant takeout from the trend report is that ‘betterment’ is the key driver. As Mennah… Read More
Being proud of one’s roots is in again, and that is one reason why the language Arabic is regaining its cool factor. With the emergence of new tools of communications and new systems, there is an increasing demand by people in the MENA region for… Read More
