How many times have you read about a big brand ‘blunder’, where you cringed and thought, ‘could they not have just checked with someone in their local team?’ Nike had to recall thousands of products when a decoration intended to resemble fire on the back… Read More
With the recent terror attacks and announcement of tighter visa rules, countries in the MENA region Tunisia and Egypt seemed to have suffered, bringing a decline in visitors to the countries. This analysis was revealed by Sojern, a performance marketing platform for travel brands in… Read More
Online businesses allow for transparency, convenience, instant comparisons, cost advantages and more choices. The younger generation has already realized the advantages. The offers provided online have increased in numbers, implying more products and services to be purchased online. Successful internet companies have built brands, which… Read More
Volvo Car Group has appointed Grey Group’s Beirut office to handle its business for the entire Middle East region. Grey’s mandate would include managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models. “With an… Read More
