Online shopping has now become a mobile-first activity. This transition reflects changing attitudes towards m-commerce and signals a new era of growth for other purchasing avenues heavily reliant on mobile. Continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social… Read More
The industry will soon be in the position where more than 50 percent of online adults say that mobiles are their most important connected device. Even over the last year alone, mobiles have seen a 10-point jump on this metric, while laptops and desktops have… Read More
Device importance in the Middle East and North Africa (MENA) region is often said to beat any global average. GlobalWebIndex (GWI) takes a look at this. Across all 34 of its mapped countries, it’s the smartphone that consumers are most likely to pick as their… Read More
