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mobile marketing

A Third Of Online Time Spent Is On Mobile: GWI

A Third Of Online Time Spent Is On Mobile: GWI

10 years ago by Kiran KidwaiDigital

Not only did smartphone ownership surpass PC/laptop ownership at the beginning of 2016, but internet users are spending longer amounts of time on their mobiles each day. As per Global Web Index (GWI), just over one in three minutes spent online each day are now… Read More

The Power of Mobile Marketing

The Power of Mobile Marketing

11 years ago by Sherry ZameerContributors

There are more than 7 Billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people’s lives, mobile represents the most important screen today for end-users and it is definitely the number 1 screen for young generations, making them a… Read More

Zebanomics: As The Love Affair Between Digital & Traditional Media Gets Serious

Zebanomics: As The Love Affair Between Digital & Traditional Media Gets Serious

12 years ago by Zeba MahmudAM Editorial

Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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