Not only did smartphone ownership surpass PC/laptop ownership at the beginning of 2016, but internet users are spending longer amounts of time on their mobiles each day. As per Global Web Index (GWI), just over one in three minutes spent online each day are now on mobile, rising to over four in every 10 minutes online among the key 16-24 demographic.
Various factors are at play here. The rise of mobile messaging and mobile networking have given these users more reasons to frequently check their devices as they dip in-and-out of their main chat apps and social networks. However, the absolute figures for time spent online via PC/laptops are remaining relatively steady – it’s clear that mobiles are encouraging people to spend longer amounts of time online each day in total, rather than taking people away from PCs/laptops.
