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Mobile

New Medium, New Rules: Video Advtg In Mobile Age

New Medium, New Rules: Video Advtg In Mobile Age

8 years ago by Mark RabkinContributors

The most important thing to remember about video advertising in the mobile era is this: smartphones are not tiny televisions. Just as TV wasn’t visual radio and radio wasn’t an audible newspaper, mobile must be recognized for what it is — a new medium that… Read More

Data Point: Tablet Increasingly Becomes ‘Household’ Device

Data Point: Tablet Increasingly Becomes ‘Household’ Device

8 years ago by Kiran KidwaiDigital

While tablet ownership rates are falling, data from Global Web Index shows that those digital consumers who are using tablets are often sharing them with one or more people. Around 60 percent of this group say that they share their tablet with at least one… Read More

Facebook’s Ramadan Playbook For MENA

Facebook’s Ramadan Playbook For MENA

8 years ago by Kiran KidwaiAdvertising

Facebook is going all out to remind marketers the role that the social media platform plays when it comes to connecting with consumers during Ramadan in the Middle East & North Africa (MENA) region. The playbook that it has put together for marketers and agencies… Read More

Data Point: 58% Visit News Websites On Mobile

Data Point: 58% Visit News Websites On Mobile

8 years ago by Kiran KidwaiDigital

For catching the most up-to-date developments in today’s current affairs, mobiles have become key devices. Almost six in 10 internet users now choose to consume their news via mobiles, and there is a slight skew towards males for this activity. But it’s by age where… Read More

Younger Onliners Connect Via Mobile For 3.5 Hrs Daily

Younger Onliners Connect Via Mobile For 3.5 Hrs Daily

8 years ago by Kiran KidwaiDigital

Mobiles have become critical to the daily digital lives of the 16-24s. Data from Global Web Index shows that practically all 16-24s own a smartphone now, and by some distance this group identifies mobile as its most important device. Arguably most significant, however, is that… Read More

3 Qs To Memac Ogilvy’s Ramzi Moutran At Dubai Lynx

3 Qs To Memac Ogilvy’s Ramzi Moutran At Dubai Lynx

8 years ago by Sana MahmudAdvertising

Very few platforms can bring the regional creative fraternity together like the Dubai Lynx International Festival of Creativity that will culminate with the Dubai Lynx awards on March 8, 2017. As creative doyens gather, exchanging notes on trends to look out for and the big… Read More

63% Of Messaging App Users Are Mobile Banking

63% Of Messaging App Users Are Mobile Banking

8 years ago by Kiran KidwaiDigital

Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations. Almost two in three messaging app users… Read More

Nearly 40% MEA Onliners Buying Via Mobile

Nearly 40% MEA Onliners Buying Via Mobile

9 years ago by Kiran KidwaiDigital

Globally, mobiles are the most important device for getting online. As such, people are doing more activities – from social networking to buying online – that have made a comprehensive migration to smartphones. While at a global level, more than 52 percent of internet users… Read More

GCC Beats Global Average In Mobile Transactions

GCC Beats Global Average In Mobile Transactions

9 years ago by Sana MahmudDigital

Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More

47% Onliners Stream Music On Mobile: GWI

47% Onliners Stream Music On Mobile: GWI

9 years ago by Kiran KidwaiDigital

As the battle between PCs/laptops and smartphones for the attention of music streamers heats up, data from Global Web Index (GWI) indicates that PCs/laptops might remain the go-to for most entertainment activities but mobiles are quickly bridging the gap when it comes to music-streaming. It’s… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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