Very few platforms can bring the regional creative fraternity together like the Dubai Lynx International Festival of Creativity that will culminate with the Dubai Lynx awards on March 8, 2017. As creative doyens gather, exchanging notes on trends to look out for and the big… Read More
Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations. Almost two in three messaging app users… Read More
Globally, mobiles are the most important device for getting online. As such, people are doing more activities – from social networking to buying online – that have made a comprehensive migration to smartphones. While at a global level, more than 52 percent of internet users… Read More
Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More
As the battle between PCs/laptops and smartphones for the attention of music streamers heats up, data from Global Web Index (GWI) indicates that PCs/laptops might remain the go-to for most entertainment activities but mobiles are quickly bridging the gap when it comes to music-streaming. It’s… Read More
What are the implications of device sharing on the reach of ad blocking software, when it comes to mobile? Global Web Index attempts to answer. It’s long been known that devices such as PCs, laptops and smart TVs are shared by multiple users. But GWI’s data… Read More
One of the major routes which brands and marketers can take during Olympics to reach to their fans seems to be second-screening, according to the Global Web Index’s latest findings. Olympics are a week away and almost 85 percent of fans say that they use… Read More
Notable shopping days and periods including Black Friday in the US, and Summer Sales in France, are a major trend spreading across the globe in 2016. While Cyber Monday in the US largely recognized as online shopping day, Singles Day celebrated in China was actually… Read More
Vuclip and Ooredoo Qatar have launched a first-of-its-kind, browser-based video on-demand service for Ooredoo’s mobile customers. The launch is part of the company’s ongoing investment in entertainment for the Middle East, with the distinctive video-on-demand service delivering content including entertainment videos, movie clips, sports and… Read More
Advertising spend breakup in the Middle East and North Africa (MENA) is partial to traditional media. While the fact is well known to many, it is further highlighted in the recently conducted ‘Media Industries in the Middle East’ report. The report indicates that about 80… Read More
